10 exam-style questions with answers and explanations, straight from our 1,030-question bank. Tap an answer to check yourself. When you're ready, take the scored version in the free practice test.
The PDDM exam has 120 questions and runs 2 hours.
These 10 free PDDM questions are organized by exam domain, so you can see how each part of the Professional Diploma in Digital Marketing (DMI Pro) blueprint is tested. Reveal the answer and explanation under each question.
A marketing manager states that the team is shifting budget toward inbound marketing. Which statement BEST describes what distinguishes inbound from outbound?
Correct answer: D - Inbound attracts audiences already searching for a solution; outbound interrupts them
Which of the following search queries BEST demonstrates commercial investigation intent?
Correct answer: B - Best project management software for small teams
A brand wants a YouTube ad that is exactly six seconds long and cannot be skipped, in order to maximise reach and frequency. Which ad format should they select?
Correct answer: D - Bumper ad
Which metric is currently one of Google's three Core Web Vitals, measuring a page's responsiveness to user interactions?
Correct answer: D - Interaction to Next Paint (INP)
A page has been disallowed in robots.txt, but it continues to appear in Google's search results. What is the MOST likely explanation?
Correct answer: B - Disallowing a page prevents crawling but does not remove it from the index
Advertiser A sets a maximum CPC bid of €2.00. Advertiser B sets a maximum CPC bid of €3.00 for the same keyword. Advertiser A's ad consistently appears in a higher position. What is the MOST likely explanation?
Correct answer: A - Advertiser A's keyword has a significantly higher Quality Score
A display campaign delivered 250,000 impressions at a total media cost of €1,500. What is the CPM?
Correct answer: B - €6.00
An email campaign was delivered to 20,000 recipients, generating 5,000 unique opens and 750 unique clicks. What is the click-to-open rate (CTOR)?
Correct answer: C - 15%
In Google Analytics 4, a session is counted as engaged if it lasts longer than a set duration, OR includes a key event (conversion), OR includes at least a minimum number of page views. Which pair correctly completes that definition?
Correct answer: A - 10 seconds; 2 page views
An ecommerce campaign generated €40,000 in revenue from €10,000 in ad spend, producing a 4:1 ROAS. The product carries a 20% gross profit margin. What does this indicate?
Correct answer: C - The campaign lost money once gross profit margin is applied
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